 | The Demand Gen Guide Volume 2: Early-Stage Content and ABM Coverage: By the time an opportunity shows up in your CRM, the shortlist is already forming. This volume explains the plays B2B marketers need to shape buyer perception and get discovered before decisions are made. |  | Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals: Most B2B buyers create vendor shortlists before formal research begins, making early influence essential. Join NetLine and Informa TechTarget as they analyze 7 million first-party buyer signals to reveal how credible content, influential coverage, and always-on programmatic engagement help vendors earn trust before buyers enter market--and improve pipeline quality. |  | 생성형 AI 보안: 섀도 IT의 위협으로부터 기업 보호하기: 생성형 AI의 혁신, 그러나 보안은 준비되어 있나요? 섀도 AI 시대에 기업을 안전하게 지키는 전략을 확인하세요. |