 | Plan, Pitch, Repeat: How Major League Baseball is Transforming Fan Acquisition: How do you prove acquisition marketing drives real business growth? For Major League Baseball (MLB), it starts with a deep bench of first-party data and a game plan that connects national insights to local activation. With its many revenue lines and high expectations, MLB continuously optimizes its channel mix and uses its data advantage to deliver all-star results--not just for itself, but for its teams and collaborators. |  | How Alterra Drove 30% More Conversions with Adobe\'s CDP and Data Collaboration: With rising privacy expectations and the urgency to maximize first-party data, brands are under increasing pressure to evolve how they connect with customers. Join this webinar to learn how Alterra, in partnership with agency 85SIXTY and Adobe, combined the right people, processes, and technology to fuel measurable growth and impact across the funnel. |  | How to hunt threats like elite defenders with Open NDR + MITRE ATT&CK®: A comprehensive guide to threat hunting |