 | 2026 CX Trends: Personalization and Customer Comfort with AI: AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool. |  | Avoiding the 5 Major Pitfalls of Scaling AI Across the Enterprise: Move beyond AI pilots to connected, enterprise-wide care delivery. |  | IDC MarketScape 2025--2026: Worldwide B2B Revenue and Profit Optimization Platforms: Pricefx named in Leaders category |