 | Demand Driven Considerations for FMCG!: Demand Driven Thought Leader Discusses His Experiences and Key Implications of the Demand Driven Methodology in the FMCG Industry. |  | Infographic: How socialondemand helps FMCG brands amplify their content: This infographic explains how socialondemand from purechannelapps helps FMCG brands amplify their content to and through their partners to build engagement and generate consumer demand. |  | Can FMCG and retail brands learn from IT companies and their social media strategy?: Olivier Choron, CEO and Founder of purechannelapps argues that FMCG and Retail brands can learn from IT companies and their social media strategies. |