 | The Demand Gen Guide Volume 1: AI Search and Paid Media: Demand gen is getting more challenging as AI transforms how buyers search and decide. This volume delivers the exact plays today’s marketers need to win visibility, improve paid media ROI and drive measurable demand. |  | The Marketing Mastery Workbook, 2nd Edition: The Definitive Blueprint for the Modern B2B Marketer |  | Building for What\'s Next - Modern applications in the era of agentic AI: Explore how organizations are evolving their applications and enterprise data foundation to support the next generation of AI-powered experiences. |