 | Culture Eats AI for Breakfast: Why 95% of AI Initiatives Fail and How to Be the 5% That Scale: Despite massive global investments, 95% of organizations see zero measurable return from AI. The barrier isn’t the technology itself - it’s cultural resistance, a lack of structured governance, and fragmented, unscalable pilots. True AI transformation requires reshaping the organization around continuous learning, lean frameworks, and human-AI collaboration. |  | The Demand Gen Guide Volume 1: AI Search and Paid Media: Demand gen is getting more challenging as AI transforms how buyers search and decide. This volume delivers the exact plays today’s marketers need to win visibility, improve paid media ROI and drive measurable demand. |  | Is your TV 3.0 vision incomplete?: For decades, the media industry viewed the "living room experience" as a sacred, singular focus. Today, audience behavior has permanently shifted: 88% of viewers under 35 use a second screen while watching TV, and over 70% check their phones during movies. For broadcasters and cinema chains, this smartphone distraction has long been treated as an existential threat. |