 | The Demand Gen Guide Volume 1: AI Search and Paid Media: Demand gen is getting more challenging as AI transforms how buyers search and decide. This volume delivers the exact plays today’s marketers need to win visibility, improve paid media ROI and drive measurable demand. |  | Is your TV 3.0 vision incomplete?: For decades, the media industry viewed the "living room experience" as a sacred, singular focus. Today, audience behavior has permanently shifted: 88% of viewers under 35 use a second screen while watching TV, and over 70% check their phones during movies. For broadcasters and cinema chains, this smartphone distraction has long been treated as an existential threat. |  | Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals: Most B2B buyers create vendor shortlists before formal research begins, making early influence essential. Join NetLine and Informa TechTarget as they analyze 7 million first-party buyer signals to reveal how credible content, influential coverage, and always-on programmatic engagement help vendors earn trust before buyers enter market--and improve pipeline quality. |