 | The Demand Gen Guide Volume 1: AI Search and Paid Media: Demand gen is getting more challenging as AI transforms how buyers search and decide. This volume delivers the exact plays today’s marketers need to win visibility, improve paid media ROI and drive measurable demand. |  | Working with RNA - Isolation to Analysis: Learn more about best practices of isolating and working with RNA |  | New for 2026: Budgeting and Forecasting Software Pricing Guide: While functionality is critical to choosing the right budgeting and forecasting software, total cost of ownership and budget are equally important. |