 | Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals: Most B2B buyers create vendor shortlists before formal research begins, making early influence essential. Join NetLine and Informa TechTarget as they analyze 7 million first-party buyer signals to reveal how credible content, influential coverage, and always-on programmatic engagement help vendors earn trust before buyers enter market--and improve pipeline quality. |  | Igniting Real Workplace Transformation: How To Redefine & Implement Your Vision for Digital Workplace Transformation & Gen AI |  | Securing GenAI: Protecting Enterprises from What\'s Hiding in the Shadows: GenAI entered the enterprise long before security could keep up. This guide shows how to surface Shadow AI, understand its risks, and build the foundation to secure GenAI without slowing innovation. |