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Is your TV 3.0 vision incomplete?: For decades, the media industry viewed the "living room experience" as a sacred, singular focus. Today, audience behavior has permanently shifted: 88% of viewers under 35 use a second screen while watching TV, and over 70% check their phones during movies. For broadcasters and cinema chains, this smartphone distraction has long been treated as an existential threat. Guide to Choosing a New Hotel PMS: The First Step Toward a Fully Connected Hospitality Operating System 2026 B2B Content Trends & Planning Guide: See what B2B buyers are paying attention to and use it to shape demand before budgets and shortlists are locked.
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