 | Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals: Most B2B buyers create vendor shortlists before formal research begins, making early influence essential. Join NetLine and Informa TechTarget as they analyze 7 million first-party buyer signals to reveal how credible content, influential coverage, and always-on programmatic engagement help vendors earn trust before buyers enter market--and improve pipeline quality. |  | Securing GenAI: Protecting Enterprises from What\'s Hiding in the Shadows: GenAI entered the enterprise long before security could keep up. This guide shows how to surface Shadow AI, understand its risks, and build the foundation to secure GenAI without slowing innovation. |  | Is your TV 3.0 vision incomplete?: For decades, the media industry viewed the "living room experience" as a sacred, singular focus. Today, audience behavior has permanently shifted: 88% of viewers under 35 use a second screen while watching TV, and over 70% check their phones during movies. For broadcasters and cinema chains, this smartphone distraction has long been treated as an existential threat. |