 | The Demand Gen Guide Volume 1: AI Search and Paid Media: Demand gen is getting more challenging as AI transforms how buyers search and decide. This volume delivers the exact plays today’s marketers need to win visibility, improve paid media ROI and drive measurable demand. |  | The case for AI agents in higher education: challenges, use cases, ROI: A research-backed guide to AI agents in higher education: Gen Z expectations, cost pressures, and where to start. |  | Securing GenAI: Protecting Enterprises from What\'s Hiding in the Shadows: GenAI entered the enterprise long before security could keep up. This guide shows how to surface Shadow AI, understand its risks, and build the foundation to secure GenAI without slowing innovation. |