 | The Demand Gen Guide Volume 2: Early-Stage Content and ABM Coverage: By the time an opportunity shows up in your CRM, the shortlist is already forming. This volume explains the plays B2B marketers need to shape buyer perception and get discovered before decisions are made. |  | From 0 to SASE in 60 Minutes: This isn’t a demo. It’s IT transformation in under an hour. |  | What Claims Data Misses: Finding Opportunity at the Point of Care: Claims data reflects what already happened. Brand growth happens at the point of care. |