 | Securing GenAI: Protecting Enterprises from What\'s Hiding in the Shadows: GenAI entered the enterprise long before security could keep up. This guide shows how to surface Shadow AI, understand its risks, and build the foundation to secure GenAI without slowing innovation. |  | The Rising Threat of Applicant Identity Fraud - Staffing: In today’s high-speed hiring environment, staffing firms face an escalating risk: applicant identity fraud. |  | Plan, Pitch, Repeat: How Major League Baseball is Transforming Fan Acquisition: How do you prove acquisition marketing drives real business growth? For Major League Baseball (MLB), it starts with a deep bench of first-party data and a game plan that connects national insights to local activation. With its many revenue lines and high expectations, MLB continuously optimizes its channel mix and uses its data advantage to deliver all-star results--not just for itself, but for its teams and collaborators. |