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2023 Poses New Challenges for Pay TV and Over-the-Top Players to Meet the Needs of Digital Consumers -- Jon Kirchner, Xperi

Mon, 06 Feb 2023 01:00:00 -0700

This shift is leading a growing number of subscribers to cost-effectively enjoy content to their hearts' delight while dynamically churning in and out of streaming services. Content service providers -- especially those with subscription video on demand (SVOD) business models -- have taken a hit on margins as they allocate resources to win back customers they had once engaged. In response, industry executives are bolstering their offerings by improving their ability to put the right content in front of the right viewers at the right time.

BizTechReports caught up with Jon Kirchner, CEO of Xperi to discuss the challenges and opportunities facing over-the-top and Pay TV providers as consumer behaviors evolve.

Here is an excerpt of what he had to say.

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The Return of Live Sports Events Offers New Opportunity for HDR to Enhance the Home Viewing Experience

Thu, 02 Sep 2021 00:00:00 -0700

As sporting events begin again, epitomized by the production of the 2021 Tokyo Olympic Games, fans around the world are eager to pick up where 2019 left off. Gatherings are already being planned to view major events in stadiums, bars, restaurants -- and homes.

This poses an interesting set of questions for broadcasters seeking to engage with a new generation of discriminating consumers. In the wake of the COVID 19 crisis, consumers have become increasingly interested in the high-production values associated with major theatrical releases (which have recently been pushed directly to streaming channels) and critically acclaimed episodic television series.

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Next Generation HDR Solutions Breathe New Life into Legacy Content Libraries

Mon, 26 Jul 2021 00:00:00 -0700

“A year of stay-at-home orders combined with a cease in production of new content, has created a perfect storm for consumers to rediscover back catalogs filled with legacy video content. High dynamic range (HDR) technology has also continued to evolve, keeping pace with full-speed digital transformation efforts extending from 2020.”

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Social Distancing Doesn't Have to Apply to eCommerce

Thu, 11 Jun 2020 09:20:02 -0700

Despite the current pandemic landscape, we’ve recorded an increase of more than 100% in the number of eCommerce orders. So how are clients doing it and what can you do to achieve the same results?

Download our paper for insight into increasing sales and gaining new market share during this time and in a post-COVID era.

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Tip Sheet: 7 Tactics to Increase Profitability from eCommerce Stores

Tue, 19 May 2020 08:20:01 -0700

It’s noisy out there in the online marketplace. There are over 1 billion brands competing your shopper’s attention. So, how are you going to make sure your products are being seen...and purchased?

The best ecomm strategies include these 7 easy-to-implement tactics that help you to:

Show up in the right place at the right time
Select and sell on multiple shopping portals with a click of a button
Use inexpensive online advertising more effectively to promote your products
Automate the process with real-time order to delivery information at your fingertips

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Unraveling the Tangled Vines of Omnichannel Customer Care

Mon, 06 Jan 2020 13:35:01 -0700

As we close out the decade, we can safely make two sweeping statements: consumers have more channel options to reach a resolution than they did ten years ago, and we know a whole lot more about consumer behaviors than we did ten years ago. #decadeofdata. So let’s explore the intersection of those two statements through the lens of omnichannel support.

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Product Information Management 101

Mon, 16 Dec 2019 13:35:01 -0700

PIM stands for Product Information Management. PIM enables you with the tools you need to create a central hub to collaboratively manage all your product information. This radically simplifies the process of creating, maintaining, and using product descriptions and specifications for online and offline product catalogs.

While PIM can make your product information processes more efficient, it’s also a foundational technology that powers:

Superior product experiences
Omnichannel marketing
Increased conversion rates
Decreased product returns
Faster time-to-market
Increased product assortment
Expansion to new markets
Making cool new ideas like retail chatbots actually work

So how does it do all of that? Let’s dive in and explore:

What is PIM
How a PIM system can benefit your organization
How to choose the right PIM solution for your needs
How to sell PIM to your internal stakeholders

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Scaling eCommerce: Why PIM is Essential

Thu, 05 Dec 2019 17:35:01 -0700

Product Information Management (PIM) provides the infrastructure your company needs to cost-effectively expand your products, reach more markets, and take advantage of new sales channels. PIM centralizes and harmonizes all the technical, usage, and emotional information for your product listings. It improves workflows and scalability, acting as the central product information hub for both brands and retailers.

may not sound sexy, but it’s a critical foundation for virtually every strategic initiative in eCommerce and product marketing today.

PIM is a gateway technology that:

Increases marketer productivity up to 50%  
Expands to new markets through efficient localization  
Offers omnichannel marketing...without driving your staff crazy  
Increases sales conversion rates (up to 4X)  
Offers faster time-to-market (up to 3X)  
Decreases returns by as much as 40%

Learn more about why PIM is the essential tool you need to expand and enable omnichannel business growth.

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IDC MarketScape Report

Thu, 10 Oct 2019 10:05:01 -0700

This report highlights an increase in business interest and need for a tax automation solution to mitigate new compliance risks resulting from a rapidly expanding global digital economy, new legislation across the globe to capture new revenue from this digital transformation, and enhanced indirect tax enforcement tactics. The IDC MarketScape report is a guidance tool for businesses seeking to digitize their tax compliance processes. The report suggests considering Avalara when “your business is growing and encountering indirect tax management challenges, such as navigating regulatory change, beginning an omni-channel e-commerce strategy, facing new product expansion, or selling in new geographic areas.”

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Industry Benchmarks for Ecommerce Apps

Thu, 10 Oct 2019 09:50:01 -0700

We, at CleverTap, analyzed 3.1 billion data points across 18 million devices and 15 million unique users to find insights that will help you measure your app’s performance against some of the most successful ecommerce apps in the world.

Download the report to get data-backed insights on the user flow from one stage to another across the entire app user lifecycle stages.

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