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Securing MedTech's Digital Future: AI, Cybersecurity & Compliance

Wed, 08 Jul 2026 13:01:10 -0700

As medical technology evolves, so do the threats - and the regulations designed to counter them. This webinar explores the critical intersection of AI, connected devices, and security in the MedTech industry.

This webinar brings together thought leaders to explore:

The rising tide of cyberattacks hitting MedTech - from ransomware shutting down operations to credential theft exposing ePHI
AI security risks unique to MedTech - model vulnerabilities, data privacy, and egovernance gaps
IoT and connected device threats - and what a breach in one system means for the whole network
Navigating HIPAA and FDA regulations in an era of rapid digital transformation
What a modern security posture looks like for MedTech organizations building resilient, compliant operations

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Beyond the Prescription: Transforming Oncology Commercial Strategy with Complete Patient Journey Data

Wed, 08 Jul 2026 12:30:18 -0700

The pace of innovation in oncology is accelerating — but turning breakthroughs into real-world patient impact requires significant commercial investment, often starting years before approval. To help busy clinicians keep pace with this rapid evolution and ensure patients quickly get the therapies they need, commercial teams must be equipped with the most accurate, insightful data available.

Traditional data sources reflect historical treatment patterns, not the evolving clinical factors shaping care decisions today. Real-world data (RWD) coming directly from EHR systems offers the depth and timeliness that conventional sources can't match — enabling biopharma commercial teams to anticipate barriers to optimal care and identify unmet patient needs before they appear in lagging metrics.

In this webinar, you’ll learn:

How RWD can enrich claims and primary market research data for a more complete view of the oncology treatment landscape on where and why unmet clinical need exists
How AI-powered approaches enable commercial teams to understand the ‘why’ behind clinical decision-making at scale
How biopharma commercial teams are using EHR-sourced data-driven insights to better understand how therapies are reaching the patients most likely to benefit

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Beyond the GLP-1 Boom: Devices, Diagnostics, and Manufacturing in the New Obesity Economy

Wed, 08 Jul 2026 12:20:34 -0700

GLP-1 therapies have quickly changed the obesity and cardiometabolic care landscape but the impact is no longer limited to pharma pipelines. As these therapies expand across obesity, diabetes, cardiovascular risk, sleep apnea, liver disease, kidney disease, and long-term chronic care, the second-order effects are showing up across devices, diagnostics, manufacturing, supply chain, and patient support.

For strategy and corporate development leaders, the key question is how to read the market early. Which categories gain momentum, which face disruption, and where should companies reposition portfolio, capital, and partnerships before the shift becomes obvious?

This panel will explore how the obesity treatment wave is influencing drug delivery platforms, autoinjectors, oral formulations, patient monitoring, diagnostic testing, CDMO capacity, fill-finish infrastructure, packaging, and commercial strategy across the healthcare ecosystem.

What attendees will learn

How GLP-1 growth is affecting demand for pens, autoinjectors, connected devices, adherence tools, and patient support models.
Where diagnostics and monitoring may play a larger role in metabolic, liver, kidney, cardiovascular, and sleep-related care.
How oral GLP-1s and next-generation formulations could change device and manufacturing needs.
Why manufacturing capacity, fill-finish, packaging, and supply chain strategy are becoming key competitive factors.
Where medtech, diagnostics, life science tools, and CDMO companies may find new growth, partnership, or market-entry opportunities.
How leading companies are pressure-testing portfolio strategy against a fast-moving demand shift.

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Top 15 CRM Software Pricing BattleCard -- Essential Features and Costs Compared

Wed, 08 Jul 2026 12:20:08 -0700

This guide provides actionable comparisons of the top-rated CRM Software chosen by sales and marketing professionals.

What’s Inside:

CRM Pricing Comparison
CRM Requirements Checklist
Top 15 Comparison BattleCard
Expert Recommendations

Software BattleCard leverages SelectHub's technology selection management (TSM) platform to provide analyst-vetted criteria for requirements and vendor scores. This provides accurate and actionable information to help you make the best decision for your software acquisition.

Access over 160 CRM software evaluations. Connect with Software BattleCard to expedite your software search with free recommendations and pricing comparisons based on real-world use cases and system evaluations.

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Recruitment Software BattleCard--Greenhouse vs Oracle Taleo vs Workable vs Lever

Wed, 08 Jul 2026 12:10:08 -0700

This executive report provides actionable comparison data for the recruitment software features identified as most important by HR leaders and talent acquisition professionals.

Recruitment Software modules compared (partial list):

Applicant Tracking
Candidate Assessment & Evaluation
Career Websites
Communications
Integrations & Extensibility
Interview & Offer Management
Onboarding
Platform Features
Talent Sourcing
User Ratings
Trials & Vendor Support

Want help with your shortlist? Connect with Software BattleCard to expedite your software search with free recommendations and pricing comparisons based on real-world use cases and expert system evaluations.

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Making Connected Healthcare Data More Reliable and AI-Ready

Wed, 08 Jul 2026 12:04:20 -0700

Healthcare organizations are transitioning from isolated metadata deployments to complex, connected Data 360 systems that support Patient 360 initiatives and emerging agentic AI use cases. As these multi-source data architectures grow, teams face new challenges around deployment friction, broken dependencies, environment drift, and governance.

Join experts from Salesforce and Copado for a discussion on how release-lifecycle governance can help healthcare organizations better orchestrate complex data systems securely, consistently, and compliantly.

Key discussion topics will include:

The Multi-Stream Challenge: Understanding the unique three-stream deployment model required to sync connectors, metadata, and Data Kits simultaneously.

Common Deployment Risks: Addressing critical pain points such as broken dependencies, manual environment drift, and empty target org deployments.

Release-Lifecycle Governance: Exploring how automated quality gates, user story traceability, and pipeline-driven promotion can support greater environment consistency.

Healthcare Use Case: A practical look at how dependency-aware, automated Data 360 delivery can support care gap initiatives.

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Meeting Sites Where They Are: A Connected, Intelligence-Powered Operating Model

Wed, 08 Jul 2026 12:04:06 -0700

Join ICON, Advarra, and research site leaders on July 28 at 10am ET for a discussion on leveraging operational intelligence during study design and site selection and system connectivity during startup and conduct to improve trial operations and the site experience.

This webinar will explore what it means to “meet sites where they are” in practice by using data and AI for study planning and site selection and aligning downstream study activities within the technology and operational patterns that already shape site performance.

Sites are often asked to navigate sponsor and CRO processes that sit outside their day-to-day systems. Drawing on the connected site network model introduced by ICON and Advarra, the discussion will showcase how they have created a shared operating environment between sites, sponsors, and CROs and how it reduces rework, improves visibility, and helps sponsors and CROs engage sites more effectively across the trial lifecycle. For sponsors, this model offers a practical path to stronger site engagement and greater operational visibility without requiring sites to adopt additional technology or complete extra data steps. Attendees will leave with a clearer understanding of how to connect into existing site workflows to apply operational intelligence, reduce site burden, and improve predictability from study planning through conduct.

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How Law Firms and Law Schools Can Develop Talent in the AI Age

Wed, 08 Jul 2026 12:03:52 -0700

In the spring of 2026, BARBRI and Above the Law surveyed more than 300 law students, private practice lawyers, and law firm staff.

In this new report, we’re pleased to share their insights.

Download it to help benchmark your organization with our respondents’ thoughts on topics like:

What do you most hope to achieve in your career?
How has the ability of AI tools affected your career outlook?
How would you rate your firm’s support in professional development?
How do you pursue and fund your own professional skills training?

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From Time Theft to Total Control

Wed, 08 Jul 2026 12:03:40 -0700

Construction labor productivity has barely moved in two decades. It has grown just 1% a year while other industries have surged ahead. That is not because contractors are resisting change. In fact, the teams we work with are highly innovative and open to new solutions.

The real issue is that in the push to implement shiny tech like robotics, augmented field inspections, and generative AI, putting in place foundational solutions may get missed. You might have cuttingedge tools, but if you rely on paper timesheets, spreadsheets, or text check-ins to track labor, you might not be seeing the full picture without accurate, real-time data.

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Identity security posture: The must-have checklist for attack readiness

Wed, 08 Jul 2026 12:02:14 -0700

Reference this checklist to strengthen your posture across the three stages of an attack:

Pre-attack: Proactively eliminate misconfigurations and reduce your attack surface by validating both human and non-human identities, such as service accounts and API keys.
During attack: Implement phishing-resistant authentication and automated inline responses to detect and contain threats in real time.
Post-attack: Build resilience through incident forensics and continuous feedback loops to fine-tune your security responses.

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Unlocking ROI with Okta Identity Governance

Wed, 08 Jul 2026 12:02:05 -0700

In this short, 30-min webinar, you’ll learn actionable insights, including:

How identity governance improves operational efficiency and security.
Ways to accelerate ROI through a Unified Identity Platform.
Key findings on time-to-value and cost savings with Okta.

Walk away with a clear view of how industry leaders are using Okta Identity Governance to solve modern challenges and drive business value.

Speakers:

Gordon Chan, Senior Product Marketing Manager, Okta

Kris Peterson, Senior Consultant, Total Economic Impact, Forrester

Geoff Cairns, Principal Analyst - Security and Risk, Forrester

Tom Schmidt, Contributing Editor, CIO Marketing Services

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The Three Principles of a Modern Identity Strategy

Wed, 08 Jul 2026 12:01:55 -0700

Download this resource to explore:

How Identity-related threats have escalated in recent years
The risks of relying on traditional Identity approaches
Three essential principles for adopting a modern Identity strategy
The transformational role Identity can play in security

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More than SSO and MFA: Identity as the foundation of security

Wed, 08 Jul 2026 12:01:37 -0700

Tools like MFA and SSO are critical—but they’re only part of the solution. Attackers, fueled by AI and automation, are getting smarter, faster, and better at exploiting gaps in traditional Identity approaches.

The truth: Identity is security. In this webinar, we’ll show why Identity is the foundation of enterprise security, and how most organizations are leaving themselves exposed without realizing it.

What You’ll Learn:

Why Identity is the #1 target for modern attackers.
How to close critical gaps in your Identity strategy.
What a unified, secure Identity solution really looks like.
If you’re confident your current approach is working, this webinar might change your mind.

Speakers:

Harish Peri, Senior Vice President, Product Marketing, Okta

Jack Hirsch, VP, Product Management, Okta

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How to govern access without slowing the business

Wed, 08 Jul 2026 12:01:28 -0700

Evolving from a basic task of managing usernames and passwords, Identity and Access Management (IAM) has become a strategic imperative for modern organizations. Maturing your identity governance and administration contributes to stronger security, improved compliance, and operational agility.

Evolving Obligations: Organizations face an ever-evolving collection of identity obligations from regulations, laws, and frameworks. These requirements, which include strong multi-factor authentication (MFA), least-privilege access, and effective lifecycle management, apply to both human users and non-human identities (NHIs).

The Maturity Model: The Identity Maturity Model (IMM) provides a clear roadmap to help organizations navigate this complexity and strengthen identity governance. The model outlines four progressive stages—Fundamental, Scaling, Advanced, and Strategic—that map identity capabilities along the maturity journey.

A Unified Approach: A mature organization moves beyond siloed, manual processes to a unified, policy-based approach with continuous, intelligent automation. This approach, enabled by an identity security fabric, helps to manage and secure all identities across diverse ecosystems.

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How to control AI agents and other non-human identities

Wed, 08 Jul 2026 12:01:19 -0700

Securing non-human identities (NHIs) is a critical challenge for modern organizations. With NHIs outnumbering human identities 50 to 1 in some enterprises, they have become a significant attack vector. Nearly half of all organizations have experienced compromised NHI accounts or credentials in the past year, and another 26% suspect they have. The extensive access NHIs often require makes them a prime target for identity-based attacks.

New threats emerge: The rise of GenAI tools, such as those used in cloud platforms like AWS, introduces new threats like prompt injection and data poisoning. Bad actors can also exploit these tools for shadow access and lateral movement to sensitive systems.

The solution: A unified identity-first security approach is essential to mitigate these risks. By unifying identity systems on a single platform, organizations can gain better control over their NHIs, improve administrative efficiency, and eliminate gaps in visibility and enforcement.

A secure foundation: AWS and Okta work together to provide a secure foundation for the next generation of intelligent automation. The Okta Identity Platform helps ensure that identities remain secure, governed, and auditable, whether you're deploying AI agents in AWS or leveraging Amazon Q across teams.

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How identity sprawl hides threats (and how to fix it)

Wed, 08 Jul 2026 12:01:09 -0700

Discover how you can:

Stay ahead of evolving risks with real-time threat visibility.
Respond to potential attacks using automated remediation tools.
Strengthen your defenses with tools like Okta FastPass, Identity Threat Protection powered by Okta AI, and Identity Security Posture Management.

Download our 5-page eBook to learn how a unified identity solution can provide the visibility and tools needed to protect your organization.

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Enhancing cell sorting efficiency through optimized forward scatter resolution

Wed, 08 Jul 2026 11:52:29 -0700

In many instances, it is advantageous to evaluate live and dead cell populations without the application of a viability dye, which can impact downstream processes. For sorting, it's crucial to minimize the amount of debris on the trigger channel. Here, we demonstrate with CHO cells how to optimize efficiency on a jet-in-air sorter.

This poster illustrates how optimizing the trigger can contribute to higher efficiency and improved sorting performance. Our findings underscore the importance of optimizing forward scatter resolution in maximizing the efficacy of cell sorting processes

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Enhancing cell recovery with ultra-recovery mode on the Invitrogen Bigfoot Spectral Cell Sorter

Wed, 08 Jul 2026 11:52:19 -0700

This efficiency necessitates flexibility in various sort modes. The Invitrogen Bigfoot Spectral Cell Sorter features an ultra-recovery mode, designed to enhance cell recovery by sorting two drops, helping ensure the targeted cell is captured in the post-sort tube. We will present data showcasing the improvement in recovery across a range of samples and specific sorting applications that benefit from this innovative sorting mode. Our findings highlight the potential of ultra-recovery mode to enhance cell sorting efficiency and recovery rates

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Utilizing a 200 m nozzle tip at low pressure to reliably sort large, viable megakaryoblasts on the Invitrogen Bigfoot Spectral Cell Sorter

Wed, 08 Jul 2026 11:52:08 -0700

The required pressures for 70, 100, and even 120 µm nozzle tips may compromise large or delicate cells due to the shearing forces associated with smaller orifices. Megakaryoblasts can be rare within a sample so accurate sorting and preservation of viable cells are of the upmost importance. Since options for large cell sorting are limited, the 200 µm nozzle tip was developed for the Invitrogen™ Bigfoot™ Spectral Cell Sorter. Now very large cells (50 - 100 µm) from complex samples can be sorted for further downstream analyses. Given the large size of megakaryocytes, and the complex samples from which they come, such as bone marrow, or cultured MEG-01 cells, sorting with smaller nozzle tips can be difficult and produce clogs. However, these cells can be sorted accurately, efficiently, and most importantly, remain viable for downstream applications using a 200 µm tip at 6 psi. The transition from a high-pressure nozzle tip to the 200 µm tip at 6 psi requires minimal user effort and is stable throughout the day during very long sorts, as is found with the smaller nozzle tips.

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Exosome detection and sorting using 405 nm small particle forward scatter on the Invitrogen Bigfoot Spectral Cell Sorter

Wed, 08 Jul 2026 11:51:58 -0700

Extracellular vesicles (ECVs), including exosomes, microvesicles, autophagic exosomes (ECVs), and matrix vesicles, have gained significant attention in cancer research and are being explored in clinical trials as potential vehicles for delivering therapeutic agents. Therefore, it is important to adhere to specific guidelines to ensure accurate sorting of these small particles. In our study, we sorted and characterized microparticles that were stained with CD9, CD63, and CD81, which have emerged as important tetraspanin markers. Tetraspanins are integral components of the vesicle membrane and play key roles in exosome biogenesis, cargo sorting, and interaction with target cells (1). CD9, CD63, and CD81 are widely utilized as markers in research studies to identify and understand the properties and functions of extracellular vesicles. The presence or absence of tetraspanin markers can provide valuable insight into the origin, composition, and functional characteristics of ECVs, which will likely contribute to the advancement of basic research and clinical applications

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Maximizing accuracy of immunophenotyping using spectral unmixing with the Attune Xenith Flow Cytometer: essential strategies for optimizing sample quality and acquisition stability

Wed, 08 Jul 2026 11:51:47 -0700

However, instrument errors and poor sample quality can significantly impact the reliability of results. This technical note explores the importance of sample quality and acquisition stability in achieving in-depth immunophenotyping and highlights the capabilities of the Invitrogen™ Attune™ Xenith™ Flow Cytometer in overcoming these challenges.

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Panel design and analysis of natural killer cell populations using spectral unmixing on the Attune Xenith Flow Cytometer

Wed, 08 Jul 2026 11:51:37 -0700

This application note demonstrates how the Invitrogen™ Attune™ Xenith™ Flow Cytometer combines full-spectrum detection with acoustic-assisted focusing to deliver rapid, high-resolution immunophenotyping without compromising sensitivity or spectral performance. Using a 37-color mouse immunophenotyping panel, the study highlights robust analysis of spleen and bone marrow samples at flow rates up to 1,000 µL/min and event rates approaching 50,000 events per second, enabling substantial reductions in acquisition time while maintaining accurate identification of rare cell populations.

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Standardizing and simplifying spectral cytometry workflows with Flowscape Software across platforms

Wed, 08 Jul 2026 11:51:27 -0700

The Invitrogen™ Flowscape™ Software addresses these challenges by delivering a unified and intuitive software experience for spectral cytometry. Currently supporting the Invitrogen™ Attune™ Xenith™ Flow Cytometer, Flowscape Software simplifies panel design, spectral unmixing, and high-throughput acquisition through user-friendly tools that reduce the learning curve and improve reproducibility. Future integration with the Invitrogen™ Bigfoot™ Spectral Cell Sorter will extend this same consistent workflow environment to advanced sorting applications, allowing researchers to move from panel design and optimization and high throughput acquisition on the Xenith Flow Cytometer to advanced cell sorting on the Bigfoot Spectral Cell Sorter within the same software environment, helping to ensure consistency and confidence at every stage.

Learning Objectives:

Understand how Flowscape Software simplifies spectral cytometry workflows, from acquisition through analysis and sorting.
Recognize how a unified software ecosystem enhances reproducibility, user training, and efficiency across cytometry platforms.
Learn how built-in tools for spectral unmixing, QC, and panel design improve accuracy and reproducibility.

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Speed meets spectrum: a practical flow cytometry advantage for translational immunology

Wed, 08 Jul 2026 11:51:17 -0700

High-speed acquisition allows to process large, complex sample sets within practical timeframes, while spectral flow cytometry enhances multiparametric resolution and experimental flexibility—particularly valuable when working with limited, heterogeneous clinical material.

Through two applied case studies, this talk emphasizes how these technologies impact everyday laboratory work. An example from HIV research will illustrate the importance of rapid, high-dimensional profiling for preserving sample integrity and extracting actionable insights. A second example from cancer immunology will show how this approach enables robust analysis of challenging tumor-derived samples. Together, these use cases demonstrate how combining speed and spectral capabilities not only advances translational discovery but also improves workflow efficiency and confidence in experimental outcomes.

Learning Objectives:

Explain how pairing rapid acquisition with spectral detection increases analytical depth, supports multiparametric immune profiling, and addresses constraints of limited, heterogeneous clinical samples in translational studies.
Describe workflow strategies that leverage high-speed spectral cytometry in HIV research to minimize processing delays, maintain data quality, and translate complex phenotyping into decision-relevant outputs.
Outline panel design, compensation/unmixing, and QC approaches that enable reliable characterization of diverse cell populations in cancer immunology, improving efficiency, reproducibility, and confidence in experimental outcomes.

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Need for Speed and Precision: Designing High Parameter Panels With Acoustic Focusing

Wed, 08 Jul 2026 11:51:07 -0700

Learn how its advanced spectral capabilities, high-speed acquisition, and hands-free automation enable reliable complex panel analysis and sensitive rare event detection—even with challenging samples. The session explores key considerations for spectral panel design, best practices for experimental controls, and strategies for acquiring up to 37 fluorescent parameters at exceptional speeds. You'll also see how Invitrogen™ Flowscape™ software streamlines high-dimensional data analysis, examine the role of autofluorescence extraction and when to apply it, and gain insights into B cell development through real-world application examples. Whether you're optimizing existing workflows or expanding into spectral flow cytometry, this seminar provides practical guidance to help you generate high-quality, reproducible results with confidence.

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A breakthrough in high-speed, multidimensional analysis: Introducing the Attune Xenith Flow Cytometer

Wed, 08 Jul 2026 11:50:57 -0700

During the seminar, we will introduce the Invitrogen Attune Xenith Flow Cytometer, a reliable and low-maintenance solution designed to meet the demanding requirements of researchers. This innovative instrument leverages our legacy core acoustic focusing technology and combines it with advanced spectral capabilities. With the Attune Xenith, researchers can evaluate more parameters at a faster rate and with high sensitivity, all while using minimal sample.

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Spectral Flow Cytometry Handbook

Wed, 08 Jul 2026 11:50:45 -0700

Inside, you'll find:

Conventional vs. spectral flow cytometry
Panel design
Sample preparation and staining protocols
Operational best practices

Download and access the latest 54-page guide now!

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Create Trust: Setting Expectations, Leading Ethics, and Driving Adoption

Wed, 08 Jul 2026 11:41:15 -0700

Download this guide to learn:

Set Expectations Correctly

Help employees understand the probabilistic nature of Al by clearly communicating what Al can-and can't-do, and how it complements human judgment.

Ethical Al Practices

Choose models with transparent data usage policies and embed ethical guardrails into workflows to build trust and prevent misuse.

Risk Mitigation

Use governance frameworks, human-in-the-loop validation, and open communication around data security and job impact to proactively address concerns.

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Grow AI Talent: Empowering Al-Ready Workforces

Wed, 08 Jul 2026 11:41:04 -0700

Download this guide to learn:

Al Literaсy

Foster a mindset shift by contextualizing Al's role across job functions, helping employees see where and how Al fits into their day-to-day work.

Al Training Moments

Integrate hands-on, role-specific training into everyday tasks to build confidence and normalize Al use across the workforce.

Collaborative Engagement

Combine the strengths of AI natives and subject-matter experts to upskill teams and accelerate learning across functions.

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Enable Change Management: Aligning People and Process for Impact

Wed, 08 Jul 2026 11:40:53 -0700

Download this guide to learn:

Dynamic Enablement

Tailor change strategies to different audiences by using Al to surface risks, identify resistance patterns, and customize support.

Personalized Communication

Reduce fear by transparently addressing the impact of Al and highlighting real, human-centered success stories across the org.

Leverage Behavioral Science

Apply proven behavioral frameworks to foster acceptanceintroducing Al in low-stakes scenarios and celebrating bottom-up innovation.

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Accelerate Innovation: Building for Continuous Al Evolution

Wed, 08 Jul 2026 11:40:42 -0700

Al is evolving at an unprecedented pace, outstripping the ability of many organizations to define internal policies and strategies. However, such guardrails are important for enabling companies to embrace innovation while ensuring Al implementations are structured, scalable, and aligned with business needs.

Download this guide to learn:

Human in the Loоp

Innovation thrives when humans guide, challenge, and refine Al-ensuring outputs are grounded, creative, and trusted Reinventing the Process

Rethink workflows to enable Al-driven parallel execution, shifting from linear automation to collaborative augmentation.

Modular Al Architectures

Design flexible systems anp shared infrastructure that allow rapid experimentation without runaway complexity or cost.

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Develop a Technical Approach: Designing for Performance and Adaptability

Wed, 08 Jul 2026 11:40:32 -0700

Instead of a monolithic Al strategy, enterprises should adopt a flexible framework that allows for continuous improvement and scaling. Bet on models getting continually better and cheaper, but also your needs becoming more specialized as Al use expands. Don't lock into one model or even one model provider for all your needs.

Download this guide to learn:

Adaptable Architectures

Design modular Al systems that decouple prompts, models, and RAG components - enabling rapid iteration, flexible scaling, and integration of future innovations.

Probabilistic vs. Deterministic

Comfort Embrace Al's probabilistic nature by setting fit-for-purpose accuracy thresholds, building human-in-the-loop evaluation systems, and turning uncertainty into smarter decisions.

Domain Models

Fine-tune smaller models or use RAG to meet domain-specific needs-balancing performance, cost, and speed without re

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Build Strong Data Foundations: Leveraging Al to Power Al

Wed, 08 Jul 2026 11:40:21 -0700

Download this guide to learn:

Improve Data Quality

Leverage Al to clean, label, and contextualize fragmented or inconsistent data-reducing ROT and improving trust in model outputs.

Reduce Mis-Use of Data

Use Al to surface and resolve conflicting definitions (e.g. "revenue" across departments) and promote standardized understanding organization-wide.

Manage Data Governance

Empower Al to detect anomalies, classify sensitive data, and enforce governance policies at scale-without slowing agility or innovation.

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Integrate Business Strategies: Maximizing Value from AI Initiatives

Wed, 08 Jul 2026 11:40:09 -0700

The insights in the following pages were developed by Blend's experts leading AI projects at some of the world's largest companies.

Download this guide to learn:

Drive the Business Case

Al projects must be grounded in financial or operational value. Ensure you have built a sound business case that accurately projects ROI (return on investment) prior to beginning work on a POС.

Align to Business Strategy

First understand where the most value is for your organization. Generative models can help shape adaptive, real-time strategies by surfacing insights from across the organization — making strategy everyone's business.

Human First Design

Reimagine workflows by designing with Al agents and humans working in parallel. Appoint Al champions with executive support to drive transformation and adoption across the business.

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Adobe named a Leader in Email Marketing Service Providers.

Wed, 08 Jul 2026 11:31:03 -0700

Adobe believes its position as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026 report reflects its vision to bring together data, content, decisioning, and delivery to make every message more relevant and human.

Adobe Journey Optimizer delivers relevant, human experiences at scale with real-time engagement that reflects each customer's context and moment.
Adobe AI Assistant builds complete, brand-compliant messages, while Experimentation Agent summarizes test results, explains performance drivers, and recommends tests.
In-product notifications and tooltips protect compliance and build marketers’ skills within their workflows, supported by a responsible approach to AI.
Customers express confidence in Adobe’s stable, scalable multichannel support and value the ability to test new features.

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An AI-powered DAM - a Wave Leader.

Wed, 08 Jul 2026 11:30:53 -0700

According to Forrester, “For Adobe, the DAM system is the experience advisor in Adobe Experience Manager that is seamlessly accessible from within any application and delivers rich, intelligent content recommendations and brand-compliant experiences that help businesses drive customer loyalty.”

We believe our DAM, Adobe Experience Manager Assets, connects planning, creation, management, activation, and measurement into one intelligent platform with:

AI agents supporting discovery, governance, and content optimization.
Brand-safe content creation integrated with Adobe Express.
Streamlined workflows embedded within Adobe GenStudio.

Check out The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report to understand Adobe’s evaluation.

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Building Connected Engagement for Lasting Loyalty

Wed, 08 Jul 2026 11:30:43 -0700

By unifying real-time data, AI-powered insights, and activation organizations can deliver more relevant experiences that drive repeat interaction and business impact—each tailored to their unique customer moments.

Join this session to:

Explore how unified customer data enables more responsive, personalized engagement across channels.
Understand how AI-powered insights and audience activation translate into real-world customer experiences.
Learn how leading brands measure and optimize engagement across the full customer journey.

Discover how a connected customer experience foundation helps enterprises deliver more meaningful engagement at scale.

Event speakers:

Mohd Asher

Senior Manager, Digital Analytics, Personalization and Marketing Technology, Air Canada

Jonathan McLachlan

Data Scientist, Loyalty Spend Analytics, Air Canada

Nate Smith

Director of Product Marketing, Adobe

Lee Henderson

Digital Marketing Technical Evangelist, Adobe

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Trust by Design: Securing AI at Enterprise Scale

Wed, 08 Jul 2026 11:30:33 -0700

Join us in a practical discussion with Adobe's Chief Security Officer Aanchal Gupta on how leading organizations embed governance guardrails directly into existing workflows to enable secure, scalable AI.

You’ll learn:

How to build trust and governance into AI systems without slowing innovation.
The new risks agentic and autonomous AI introduce — and how to validate behavior and enforce safe boundaries.
Best practices for aligning product, IT, security, and marketing teams around responsible AI adoption.
How platforms like Adobe Experience Platform help product, IT, security, and marketing teams deliver compliant, high-impact AI-driven customer experiences.

Event speakers:

Aanchal Gupta

Chief Security Officer, Adobe

Lindsay Morris

Manager, Global Content Strategy, Adobe

Emily McReynolds

Global AI Strategy, Digital Strategy Group, Adobe

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2026 CX Trends: Personalization and Customer Comfort with AI

Wed, 08 Jul 2026 11:30:24 -0700

While customers are growing more accepting of AI, they still have boundaries. Brands must rethink how they maintain visibility and deliver meaningful, authentic experiences that are AI-powered and conversational.

Join our digital event to hear Adobe experts share top AI and customer experience trends for 2026, and discover how Virgin Atlantic is taking personalized customer experience to new heights.

You’ll learn:

What Adobe’s latest research reveals about consumer preferences and comfort with AI — and what it means for the future of customer experiences.
How Virgin Atlantic is leveraging AI to deliver hyper-personalized experiences that feel human, authentic, and trust-driven.
Proven strategies to use AI for delivering relevant, conversational experiences that drive loyalty and seamless interactions.

Event speakers:

Adam Justis

Vice President, Solution Marketing and Evangelism, Adobe

Neil Letchford

Vice President of Digital Engineering, Virgin Atlantic

Vivek Pandya

Director, Adobe Digital Insights, Adobe

Lindsay Morris

Principal, Content Strategist, Adobe

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Humans and Agents: Rethinking the Modern Content Supply Chain

Wed, 08 Jul 2026 11:30:14 -0700

In this webinar, experts from Adobe and Vanguard explore a modern approach to the content supply chain, where AI agents and human teams work together in a seamless, integrated system. This approach allows you to realize the promise of generative and agentic AI—enabling teams to move faster without sacrificing visibility, control, or brand integrity.

What you’ll learn:

How organizations evolve from siloed, linear workflows to connected, intelligent workstreams.
How designing systems for human–agent collaboration helps you maximize your AI investment.
The role of Adobe GenStudio in building, scaling, and executing this modern content supply chain.
How to optimize your content system for speed and scale while maintaining transparency, control, and brand consistency.

Event speakers:

Susan McLaughlin

Head of Creative Technology, AI and Operations, Vanguard

Robert Haws

Product Marketing Lead, Adobe GenStudio, Adobe

Ravi Duddukuru

Senior Director, Product Marketing, Adobe GenStudio, Adobe

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