Free Sales & Marketing Magazines and Downloads from www.tradepub.com

Target Marketing

Mon, 23 Nov 2009 08:20:00 -0800

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

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Next Generation Web Content Management: A Comprehensive Assessment of Current Challenges & The Future of WCM

Fri, 20 Nov 2009 14:50:00 -0800

Improve Visitor Time
Grow Average Page Views
Increase Website Traffic

There is tremendous value in web analytics, email marketing, and automated demand generation technologies. But the sum of the whole has a 2+2=5 potential if consolidated into a centralized solution and WCM providers must embrace these dynamics if they plan to add future value.

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The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation

Fri, 20 Nov 2009 14:50:00 -0800

Boost Customer Retention
Reduce Risk to Brand
Improve Customer Advocacy

Companies can keep tabs on online conversations and create actionable insights. These insights can drive effectiveness with respect to product marketing, public relations, market research, customer support, brand reputation, competitive intelligence and overall business innovation.

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Optimizing the Performance of Web Applications: Directions for Improvement

Fri, 20 Nov 2009 14:50:00 -0800

Boost Successful Conversions
Grow Revenue per Month
Monitor Performance in Real-Time

Organizations are moving away from component level monitoring, and toward end-to-end application management. It is important to deliver solutions that ensure optimization of web application performance while utilizing tools that promote an integrated view of the web application.

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Prevue

Fri, 13 Nov 2009 17:20:01 -0800

Prevue, published bimonthly, provides meeting and incentive planners with the signature personalities and pursuits of individual destinations, hotels and venues, covering powerful teambuilding experiences that unite the group and encourage individual growth and learning. Above all else, Prevue is experiential. And it's always presented with stunning visuals and concise, lively editorial content in print and online.

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Business Solutions

Fri, 06 Nov 2009 09:50:01 -0800

Business Solutions' articles show readers how to sell new technologies and penetrate growing vertical markets. Business Solutions provides "actionable information" for VARs and integrators to increase sales, improve profits, and trounce the competition.

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Hosted CRM Comparison Guide

Thu, 05 Nov 2009 13:50:01 -0800

Hosted CRM solutions make up a sizable portion of the growing CRM market. This guide breaks down the major players (Salesforce.com, RightNow Technologies, NetSuite and Oracle) so you can quickly and easily compare the features and costs of each. Points of comparison include:

Pricing per User
Sales Force Automation Features
Service and Support Features
Marketing Features

Sales Force Automation Comparison Guide

Thu, 05 Nov 2009 13:50:01 -0800

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions contain, researching your options can be a time-consuming task. InsideCRM has done a lot of the work for you by comparing the features and costs of 15 top SFA solutions from vendors such as Microsoft, Oracle, Sage Software and Entellium. Whether you work for a small business, a medium-sized enterprise or a huge corporation, there's a solution that will fit the bill.

This comparison guide addresses topics such as:

Sales tools
Marketing-automation features
Deployment options
Pricing structure

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Hosted CRM System Comparison Guide

Thu, 05 Nov 2009 13:50:01 -0800

Hosted CRM solutions make up a sizable portion of the growing CRM market. This guide breaks down 15 major players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Points of comparison include:

Pricing per User
Sales Force Automation Features
Service and Support Features
Marketing Features

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On-Premise CRM Comparison Guide

Thu, 05 Nov 2009 13:50:01 -0800

If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. Find out how different solutions address different features, how much you can expect to pay and what kind of technology infrastructure you need in place. This guide compares solutions from vendors such as Microsoft, SugarCRM, SAP and Infor.

This comparison guide addresses topics such as:

SFA (Sales Force Automation) features
Marketing features
Service and support options

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